Finding my way back to me.
And how that journey became Back to You™.
It wasn’t always this way.
Hi, I'm Sam Richardson, founder of Back to You™ - a women's wellbeing brand dedicated to helping women reconnect with themselves through transformational coaching, meaningful experiences and supportive community.
For much of my life, I was the person everyone relied on, whether in my career, relationships or friendships.
I naturally and happily stepped into the role of supporting others. Helping people brought me purpose and fulfilment but somewhere along the way, I quietly lost sight of myself.
It happened gradually. I lost connection with myself one small act of self-sacrifice at a time.
Every time I put someone else’s needs before my own.
Every time I ignored my own dreams.
Every time I dismissed the quiet voice inside me that was asking me to slow down.
Every time I ignored the signs my body was trying to give me.
Every time I convinced myself that looking after myself could wait.
From the outside, everything looked fine. Inside, it was a different story.
When everything changed.
Being diagnosed with Stage 4 endometriosis led to chronic pain, a hysterectomy, and the painful reality that I would not have children of my own.
For a long time, I responded the only way I knew how - by pushing through. By keeping going. Until my body no longer allowed me to continue in the same way. What followed changed everything.
My recovery created space - not just physically, but emotionally. Space to pause, grieve, and reflect.
For the first time, I began asking questions I had never truly made time for myself.
How did I feel? What did I want? What actually mattered to me? And was I living a life I chose - or just one I had learned to live?
As I began exploring transformational coaching, hypnotherapy, and the subconscious mind, I started to recognise the beliefs that had quietly shaped my life:
That others came first. That my value was connected to how much I gave. That my own needs could wait.
These beliefs weren’t consciously chosen - they were learned over time through experience, expectation, and conditioning. As they began to shift, my life began to change. Not because I became someone different but because I finally began to return to the person whom I had always been underneath it all.
Coming home - full circle.
After many years living overseas and working in London, life gently brought me back home to Yorkshire. Returning here has felt like coming full circle.
Back to familiar landscapes. Back to a slower pace. Back to a place that reminds me of what truly matters.
But more than returning to a place, this journey has been about returning to myself.
Coming back to Yorkshire has given me the space to reflect on my own journey and create the kind of supportive spaces I believe so many women need.
Now based in Otley, West Yorkshire, I feel grateful to be creating the kind of supportive spaces I once needed myself.
Because I understand what it feels like to lose connection with yourself. And I also understand what it feels like to slowly find your way back. That is why I do the work I do today.
To support women in reconnecting with themselves, rebuilding confidence, and creating a life that feels true to who they are.
Welcome to the Back to You™ Journey.
My Experience and Qualifications.
Long before Back to You™ existed, I had already spent over 25 years creating experiences that helped people feel cared for, supported and able to thrive.
My career has taken me from leadership and recruitment into the world of luxury wellbeing, where I spent 15 years working in five-star spas across London and overseas as a therapist, trainer and spa manager. Working alongside exceptional practitioners, I supported clients from around the world, deepening my understanding of the powerful connection between mind, body and emotional wellbeing.
Looking back, I can see that every chapter of my career was preparing me for Back to You™. Whether leading teams, training therapists, creating exceptional guest experiences or supporting people through times of change, the thread has always been the same: helping people feel seen, valued and genuinely cared for.
Those experiences shape the way I work today, blending practical tools with a compassionate, holistic approach to help women build confidence, gain clarity and create meaningful, lasting change.
A lifetime of learning
I believe no single approach holds all the answers. Every woman is unique, and the support she needs should reflect that.
Since establishing my own business in 2017, I’ve continued to deepen my knowledge through professional training in transformational coaching, hypnotherapy, NLP, mindfulness, psychology and a wide range of holistic wellbeing approaches.
These experiences, together with my own lived journey, have shaped the Back to You™ Method — a personalised approach that brings together the tools and techniques that are right for each woman, rather than following a one-size-fits-all approach.
Professional Qualifications.
Clinical Hypnotherapy (Certified through HypnoTC, London and the National Guild of Hypnotists, USA)
Cognitive & Behavioural Coaching
Neuro-Linguistic Programming (NLP)
Acceptance & Commitment Therapy (ACT)
Rational Emotive Behaviour Therapy (REBT)
Mindfulness
Inner Child Work
Regression Techniques
Emotional Freedom Technique (EFT)
EMDR for Hypnotherapists
Meditation
Reiki
A range of additional holistic wellbeing approaches
Rather than relying on a single modality, I draw upon the most appropriate combination of approaches to create a personalised experience that supports each woman's unique journey through the Back to You™ Method.
Professional Membership
I am a member of the Federation of Holistic Therapists (FHT), a Certified Clinical Hypnotherapist with the National Guild of Hypnotists (USA), and hold full professional insurance within the UK.
A few things about me.
I’m happiest outdoors. Whether it's a walk in the woods, the coast or sitting in the garden with a coffee. Nature is where I feel most connected, happy and inspired.
I'm definitely that woman who talks to animals! In fact, I'll quite happily stop to say hello to a dog before I notice its owner. (Thankfully, they usually don't seem to mind!)
I was born in Wales, grew up in Yorkshire, and after travelling the world, life has brought me full circle and happily back home again.
Travel has been one of my greatest teachers. It's introduced me to incredible cultures, inspiring people and holistic philosophies that continue to shape the way I work and live.
I've always been fascinated by the connection between our minds, emotions, beliefs and overall wellbeing.
Despite the serious topics I often work with, I have a great sense of humour and firmly believe that laughter is incredibly healing.
If there's one thing my journey has taught me, it's this…
You don't need to become someone new. You simply need to find your way back to yourself.
Today, through Back to You™, I have the privilege of helping women reconnect with themselves through coaching, meaningful experiences and supportive community. Every journey is different, but the intention is always the same: helping women come home to themselves.
If my story has resonated with you, I'd love to hear yours.
Whether you're ready to begin or simply curious about what the next step might look like, a Clarity Call is a gentle place to start.